how ai will change organic search

The Future of Search: How AI Will Change Organic SEO in the Next Five Years

Google Search is undergoing its most dramatic transformation since the introduction of mobile-first indexing. With AI-powered features like Search Generative Experience (SGE) and Google SGE, Bing Copilot, and AI-integrated search in ChatGPT challenging traditional search paradigms, the landscape of organic search is shifting beneath our feet. Here at Cappella Digital Marketing Solutions (CDMS) we are …

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Posted by Laura Roese Digital Marketing Solutions
Streamlining your marketing efforts

A Comprehensive Guide to Streamlining Your Marketing Efforts

Streamlining Your Marketing Efforts: A Comprehensive Guide to Efficient Marketing Management In today’s fast-paced digital landscape, marketing professionals face the constant challenge of managing multiple channels, campaigns, and initiatives simultaneously. The key to success lies not in working harder, but in working smarter by streamlining your marketing efforts. At Cappella Digital Marketing Solutions (CDMS), we …

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Posted by Laura Roese Digital Marketing Solutions
authenticity in marketing

Authenticity in Marketing: Your Best Unique Selling Point

Never before have consumers been so inundated with messaging. This has led to message fatigue and selectively filtering messages. How can you possibly get heard in this environment? What could you do to make your brand stand out? In today’s hyper-connected culture, authenticity in marketing isn’t just a buzzword—it’s the critical differentiator and your best …

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Posted by Laura Roese Digital Marketing Solutions
laptop with megaphone

Listening to Your Audience: Enhancing Senior Living Through Data

Our blog today is guest written by Evan Friedkin, Head of Business Development for Roobrik Anecdotally, you might think that people deciding to connect with a senior living community peaks in the new year, but data from Roobrik Surveys tells a different story. The highest volume of survey-takers that share their contact info with a …

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Posted by Robin Visser Digital Marketing Solutions
The value of content marketing

The Value of Content Marketing

In today’s digital landscape, where consumers spend an enormous amount of time searching for answers on the web, content marketing has emerged as a powerful strategy for businesses. Providing the answer to the questions your prospects are searching for can create brand awareness, build domain authority, and generate leads. Whether you’re a single community brand …

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Posted by Laura Roese Digital Marketing Solutions
2024 Aspect Marketing & Design Awards

Christian Living Communities Receives First Place in National Aspect Marketing and Advertising Awards for Second Year

As an organization focused on transforming the senior living experience, Christian Living Communities (CLC) strives to communicate our mission of “Creating communities where aging is honored and celebrated” in the best and most effective way. With that said, we are proud to announce that the Aging Media Network has awarded CLC with a 2024 Aspect …

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Posted by Laura Roese Announcements Digital Marketing Solutions
Omnichannel Marketing Strategies

What is Omnichannel Marketing and How Does It Fit in My Strategy

Defining and Crafting a Comprehensive Omnichannel Marketing Strategy for Success In today’s ever-changing, multiplatform, digital landscape, businesses must adapt to their customers’ evolving needs and preferences. An omnichannel marketing strategy has emerged as a crucial approach to providing a seamless and integrated customer experience. To create a successful omnichannel marketing strategy that encourages customer engagement …

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Posted by Robin Visser Digital Marketing Solutions
Navigating the Waters of a Website Refresh

Navigating the Waters of Website Refresh: Key Considerations Before You Dive In

In the dynamic and ever-evolving landscape of the internet, keeping your website fresh and relevant is crucial for success. Think of your website as home base. This is where all your marketing efforts should be aimed and where they become result in new leads. Shouldn’t your home base be an excellent experience for visitors? Whether …

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Posted by Robin Visser Digital Marketing Solutions
Digital Marketing Strategies for Non Profits

Digital Marketing Strategies for Non-Profits

Marketing a non-profit or not-for-profit business presents some unique challenges as well as opportunities. In this dynamic landscape, leveraging the technical tools is essential to amplify your impact. Beyond traditional strategies, employing digital resources such as Google Grants and other platforms can significantly boost your reach and engagement, leading to better brand awareness. Here’s a …

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Posted by Laura Roese Digital Marketing Solutions
Leveraging AI in your Marketing Strategy

Leveraging AI in Your 2024 Marketing Strategy

By: Angela Green Urbaczewski, Founder & Fractional CMO at RevOpp.AI  Following more than a decade helping organizations like Christian Living Communities scale their digital marketing strategies, I’ve embraced how artificial intelligence (AI) will transform and revolutionize marketing in the coming months and years. As we launch 2024 marketing and revenue efforts, consider how AI can …

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Posted by Laura Roese Digital Marketing Solutions